BA lands “most improved” brand plaudit

‘British Airways’ “To fly. To serve” brand refresh and increased investment in customer service and loyalty initiatives have helped it to become the “most improved” brand in....’

Wed, 18 January 2012 | By Lara O'Reilly

Marketing Week

Bring back a brand

‘Vote for your favourite and bring back a brand’

Wed, 11 January 2012 | By Paul Simpson

thegrocer.co.uk

Advertising Agency of the Year : VCCP

‘The agency has proved that its win two years ago was no flash-in-the-pan as it continues to produce highly effective ad campaigns, reflected in its excellent financial results...’

Tue, 13 December 2011 | By Alex Brownsell

Marketing Magazine

Nokia to "rejuvinate" brand to focus on youth

‘The Finnish manufacturer is to ramp up its use of social media, partner with more youth-focused celebrities....’

Mon, 17 October 2011 | By Lara O'Reilly

marketingweek.co.uk

Tired Western brands find new life in Asia

‘HONG KONG - Faded and forgotten Western brands are being dusted off and brought back to life by...’

Thu, 8 September 2011 | By Kelvin Chan

heraldtribune.com