First registered in 1926, Zorbit is the original terry toweling nappy brand. Originally owned by Ashton Brothers in Manchester, Zorbit was sold to Courtaulds before being acquired by The Brand Cellar team.

The Brand Cellar identified the potential to expand the brand into a wider range of baby care and bed linen products - understanding that Zorbit has the power to embrace the huge baby market beyond nappies. Zorbit has the values that mothers have always trusted and a reputation that is a beacon for superior, market-leading towelling.

Zorbit is 'the fabric of family life' - representing the same qualities in baby care today, tomorrow and well into the future.

The Brand Cellar strategy is to take the strengths in Zorbit's flexible brand and strong visual identity to stretch the brand as a leader in all fabric babycare products.

Working with Marketing agency Red Route, The Brand Cellar gave Zorbit a much needed face lift including a new strap line "The fabric of family life since 1926".