We reinvent much-loved brands.

At The Brand Cellar, we identify and acquire heritage brands with a unique history and take them on a journey of reinvention, introducing new consumers to our brands along the way.

We then partner with our licencees in key global markets to release the potential of our much loved brands worldwide. Our team is lean, nimble and entrepreneurial. We move quickly in both decision making and idea generation to place our brands on their new journey.

The Brand Cellar is UK based but has a particular focus on overseas markets. We have an office in Hong Kong and partners in India and United Arab Emirates (UAE). Global trademarks are handled via the Hong Kong offices of DLA Piper.

The Brand Cellar is backed by a unique team of experienced global business experts and agency partners. We have contacts at the very highest levels of retail, manufacturing and distribution and a track record of opening doors and extending ambitions to the maximum potential. At the heart of The Brand Cellar is a group of people with huge ambition and great creativity - we turn convention upside down, we think outside of the box and we move like lightning when we see an opportunity. We aim to achieve in weeks what most major corporations would take many months, if not years, to create.

The Brand Cellar is privately funded by its directors, strategic partners and high net worth individuals.