Mainstream brands make a play for the super rich list

‘There is a group of people for whom the recession has barely registered. They could be seen last month at the opening of the world’s first private jet dealership in London or...’

Thu, 2 February 2012 | By MaryLou Costa

Marketing Week

BA lands “most improved” brand plaudit

‘British Airways’ “To fly. To serve” brand refresh and increased investment in customer service and loyalty initiatives have helped it to become the “most improved” brand in....’

Wed, 18 January 2012 | By Lara O'Reilly

Marketing Week

Bring back a brand

‘Vote for your favourite and bring back a brand’

Wed, 11 January 2012 | By Paul Simpson

thegrocer.co.uk

Advertising Agency of the Year : VCCP

‘The agency has proved that its win two years ago was no flash-in-the-pan as it continues to produce highly effective ad campaigns, reflected in its excellent financial results...’

Tue, 13 December 2011 | By Alex Brownsell

Marketing Magazine

Nokia to "rejuvinate" brand to focus on youth

‘The Finnish manufacturer is to ramp up its use of social media, partner with more youth-focused celebrities....’

Mon, 17 October 2011 | By Lara O'Reilly

marketingweek.co.uk